Annie Dornan Smith Illustration

Annie Dornan Smith Illustration

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Close up of a colourful flower bouquet

If you are looking for something extra special or have specific flowers in mind our Bespoke bouquet service might be for you

Shop bespoke flowers

"Jen at In Bloom is incredible at what she creates and her communication when organising quotes or answering any questions I had were always very clear and prompt. I can’t thank her enough for making our wedding flowers so beautiful!"

Natasha and Dean

"Jen is the best!! We worked with Jen for our Vegas themed wedding reception and could not have been happier. On the day was executed perfectly. We had so many compliments on the flowers, I would 100% recommend Jen and would love to work with her in the future!"

Kate and Perrie

"We cannot recommend Jen highly enough. Her shop was mostly filled with beautiful dried flower arrangements, which is what we were looking for for our wedding. We gave Jen our brief and showed her our ideas, and what she ended up creating for our special day was even better than we could have imagined"

James and Phil

"Everything was flawless, I really don't have enough words to describe how enchanting the whole look was. Simply perfect! Thank you so much Jen and team xxx"

 Becky and Nathan

"I cannot thank you enough! I could have cried when I saw the blooms, they were just so completely perfect and better than I imagined!"

Sandy and Simon

"I had a big, grand idea for florals for the wedding with no thought of the execution or logistics of it all and Jen just took the idea and ran with it! Our guests still talk about the unbelievable flower installation. It was the star of the whole wedding. Jen is an absolute pleasure to work with!!"

Didi and Jake

In Bloom Philosophy

Colourful bouquet of flowers including roses and other varieties on a white background

Flowers with feeling

We believe in flowers as a form of storytelling. Every arrangement is a carefully curated expression, blending seasonal blooms with intentional design to evoke emotion and meaning.

Decorative table setting with floral arrangements and wine glasses in a modern indoor setting.

 Local Roots, National Reach

Proudly based in Birmingham’s Jewellery Quarter, we honour our local heritage while serving couples and clients across central England. Our designs are inspired by the rich history and vibrant culture of our community.

Close-up of white flowers with green leaves in a natural setting

Tailored services

We specialise in creating personalised floral experiences. From intimate weddings to corporate displays, our bespoke services ensure that each arrangement is unique and tailored to your vision.

Floral arrangement in a vase with a blurred background

Sustainable Elegance

We are committed to sustainability. By sourcing flowers responsibly and offering options like everlasting posies, we aim to reduce our environmental footprint while maintaining the beauty of our designs.

Founder of In Bloom, Jen, arranging flowers

Warm, Personal Service (with dogs!)

Led by Jen Bates, our team offers friendly, attentive service, guiding you through every step of your floral journey. You are always more than welcome to make a fuss of our canine florists too!