About In Bloom | Nature-Led Florist in Birmingham

Founder of In Bloom, Jen, arranging flowers

Meet Jen

Flowers with Feeling

I’m Jen, welcome to my life In (full) Bloom. Dancing in the studio, snuggling my florist doggies, and dreaming up the next colour palette — that’s usually where you’ll find me. Flowers are the thread that ties it all together: my love of nature, my eye for detail, and my belief that flowers should make people feel moved.

In Bloom grew out of this — a place where floral design is about more than pretty stems. Every bouquet, arrangement, or installation is created to spark joy, connection, and a sense of being truly celebrated. Flowers should capture a moment in time, ground us in nature, and bring beauty that lingers long after the petals fade.

Decorative table setting with flowers and glasses in an indoor setting with a cityscape view.

I’d probably call myself a daydreaming perfectionist — always chasing colour, texture, and the little details that make all the difference.

My love for flowers stems from my love of the outdoors, the seasons, and the way nature has a quiet impact on our wellbeing.

I’m committed to treading as gently as possible on the planet. That means working more with British-grown flowers whenever I can, making sustainable choices, and embracing designs that feel more in tune with what’s growing naturally at specific times of the year.

What matters to me most, though, is how the flowers make you feel: celebrated, uplifted, and cared for — whether you’re receiving a hand-tied bouquet or walking into a wedding filled with blooms that tell your story. In Bloom is more than flowers, we’re flowers with feeling.

I can’t wait to join you on your floral journey.

Jen x

What makes In Bloom special

I create florals I would be thrilled to receive myself, it’s as simple as that.

I pay close care and attention to each individual stem, handpicking them for their colour and form. The details really matter and make a difference which is why I am obsessed with the ‘little things’. Gorgeous stationary and brand packaging all contribute to making my products feel extra special and thoughtful.

Despite potential preconceptions the floral industry is actually quite harmful to the planet with the use of pesticides, flowers being flown all over the world and tons of single use plastics.

At In Bloom we are committed to working in connection with the seasons and being as sustainable as possible.

We are increasing the amount of organically grown British flowers we use in order to work more in connection with Mother Nature. Our packaging is carefully selected to be as recyclable and plastic free as possible plus we avoid using floral foam in our work - a single use micro plastic.

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In Bloom Philosophy

Colourful bouquet of flowers including roses and other varieties on a white background

Flowers with feeling

We believe in flowers as a form of storytelling. Every arrangement is a carefully curated expression, blending seasonal blooms with intentional design to evoke emotion and meaning.

Decorative table setting with floral arrangements and wine glasses in a modern indoor setting.

Local Roots, National Reach

Proudly based in Birmingham’s Jewellery Quarter, we honour our local heritage while serving couples and clients across central England. Our designs are inspired by the rich history and vibrant culture of our community.

Close-up of white flowers with green leaves in a natural setting

Tailored services

We specialise in creating personalised floral experiences. From intimate weddings to corporate displays, our bespoke services ensure that each arrangement is unique and tailored to your vision.

Floral arrangement in a vase with a blurred background

Sustainable Elegance

We are committed to sustainability. By sourcing flowers responsibly and offering options like everlasting posies, we aim to reduce our environmental footprint while maintaining the beauty of our designs.

Warm, Personal Service (with dogs!)

Led by Jen Bates, our team offers friendly, attentive service, guiding you through every step of your floral journey. You are always more than welcome to make a fuss of our canine florists too!

“We design flowers with soul, crafting each arrangement to reflect your story and make every moment unforgettable”